If you think about it, using adwords the only winner is google in the long term. Say you start by advertising for $1 per click, and you eventually get a sale after 20 clicks. So it cost you $20 for that sale, to google. Now, say your profit from that sale was $40, less the […]
There is a bunch of smarts you can do with facebook advertising. Not many people are aware, that you can upload your email lists, as private lists, to facebook. Facebook matches them for you, and for the US its common to get 70% matching, or more with B2b. After you’ve uploaded the list, you can […]
OK, so you have a few facebook adds going. And the first few things you notice are: – they are clumbsy and time consuming to create – even harder to edit – then overtime, they are a mess to manage There is a chrome plugin that tidies it up AND gives more targeting options. Its […]
I guess we’ve now all seen the iOS game adds inside our facebook new stream. I think these adds are very very smart. They are inside the content, and along side what my friends are saying. My chrome add buster can’t stop the adds either. The adds on the right hand side bar, my add […]
I found this super smart seo optimization tool. Not everyone is a super SEO genius, and this is where this tool comes in. Some people are broadly aware of focus on a given term on a page is the goal, in the header, url, content etc. Generally people pick broad terms to try to compete on, […]
If you think your website is fast enough, think again. Slow web pages lose customers experts at websiteoptimization.com have to say about the topic: Google found that moving from a 10-result page loading in 0.4 seconds to a 30-result page loading in 0.9 seconds decreased traffic and ad revenues by 20% (Linden 2006). When the […]
They are both very different, and both very good in the right situations. Firstly, google can target users actively looking to buy, with keyword searches. This is the bread&butter of google adwords. These are high value customers, and generally there is strong competition, and the prices are high. If you have a good budget, this […]