They are both very different, and both very good in the right situations. Firstly, google can target users actively looking to buy, with keyword searches. This is the bread&butter of google adwords. These are high value customers, and generally there is strong competition, and the prices are high. If you have a good budget, this […]
This is fairly consumer oriented, but gives a broad overview. http://www.youtube.com/watch?v=QeYPsmSMONs http://www.youtube.com/watch?v=QeYPsmSMONs