If you think about it, using adwords the only winner is google in the long term. Say you start by advertising for $1 per click, and you eventually get a sale after 20 clicks. So it cost you $20 for that sale, to google. Now, say your profit from that sale was $40, less the […]
There is a bunch of smarts you can do with facebook advertising. Not many people are aware, that you can upload your email lists, as private lists, to facebook. Facebook matches them for you, and for the US its common to get 70% matching, or more with B2b. After you’ve uploaded the list, you can […]
OK, so you have a few facebook adds going. And the first few things you notice are: – they are clumbsy and time consuming to create – even harder to edit – then overtime, they are a mess to manage There is a chrome plugin that tidies it up AND gives more targeting options. Its […]
I guess we’ve now all seen the iOS game adds inside our facebook new stream. I think these adds are very very smart. They are inside the content, and along side what my friends are saying. My chrome add buster can’t stop the adds either. The adds on the right hand side bar, my add […]
There are a raft of ways to speed up web sites. There are popular ways, like caching the compiled code with apc or similar. People try swapping out their web server, for faster ones. Then you can cache whole web pages, or sql queries, or even more complex partial parts of pages. Then you can […]
I lectured about this a few years ago to MBA students. Email is inherently insecure. You can’t really prove where an email came from. If your ecommerce, with customers or suppliers, relies on email exchange then you are open to abuse. If someone intercedes a fake email, in with your real emails, how is your […]
First thing to learn is – dont rely on your password, it can be hacked a number of ways. Secondly, they can hack your paypal without your password. I will show you how to avoid both. Firstly, change your security questions. DONT make them about your real life, or used on any other sites. It’s […]
I found this super smart seo optimization tool. Not everyone is a super SEO genius, and this is where this tool comes in. Some people are broadly aware of focus on a given term on a page is the goal, in the header, url, content etc. Generally people pick broad terms to try to compete on, […]