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Archive for July, 2013

Google adwords is not profitable

If you think about it, using adwords the only winner is google in the long term. Say you start by advertising for $1 per click, and you eventually get a sale after 20 clicks. So it cost you $20 for that sale, to google. Now, say your profit from that sale was $40, less the […]

smart segmenting of email lists with facebook

There is a bunch of smarts you can do with facebook advertising. Not many people are aware, that you can upload your email lists, as private lists, to facebook. Facebook matches them for you, and for the US its common to get 70% matching, or more with B2b. After you’ve uploaded the list, you can […]

professional facebook advertising editor

OK, so you have a few facebook adds going. And the first few things you notice are: – they are clumbsy and time consuming to create – even harder to edit – then overtime, they are a mess to manage There is a chrome plugin that tidies it up AND gives more targeting options. Its […]

facebook news feed advertising

I guess we’ve now all seen the iOS game adds inside our facebook new stream. I think these adds are very very smart. They are inside the content, and along side what my friends are saying. My chrome add buster can’t stop the adds either. The adds on the right hand side bar, my add […]